Terms, Conditions and Policy Information

Website Disclaimer

The information contained in this website is for general information purposes only. The information is provided by and while we endeavour to keep the information up to date and correct, we make no representations or warranties of any kind, express or implied, about the completeness, accuracy, reliability, suitability or availability with respect to the website or the information, products, services, or related graphics contained on the website for any purpose. Any reliance you place on such information is therefore strictly at your own risk.

In no event will we be liable for any loss or damage including without limitation, indirect or consequential loss or damage, or any loss or damage whatsoever arising from loss of data or profits arising out of, or in connection with, the use of this website.

Through this website, you are able to link to other websites which are not under the control of Babease Hong Kong (hereinafter referred to as "Babease"). We have no control over the nature, content, and availability of those sites. The inclusion of any links does not necessarily imply a recommendation or endorse the views expressed within them. Every effort is made to keep the website up and running smoothly.

However, Babease takes no responsibility for, and will not be liable for, the website being temporarily unavailable due to technical issues beyond our control. For more details about the use of this site, please read our full terms of use.

Terms of use

The small print...

Any use by you of this site is subject to your acceptance of the terms and conditions, regardless of whether or not you choose to register with us, set out in this legal notice. Please also see our privacy statement.

If you do not accept these terms and conditions please leave the site now.


1. General Information

For your information, we set out some general information about us: The site is made available by Babease Limited - referred to in these Conditions as “we”, “us” or “our”. Babease and Babease Limited, a company incorporated and registered in England and Wales with company number 07473497, having its registered offices at 51B Pulross Road, SW9 8AD, London, UK. VAT number 126 5793 92.


2. Registration

This site is directed to adults in the United Kingdom and is not intended for children under the age of 16. By registering to this Web Site you confirm that you are 16 years or over and that you are a UK resident.

Registration of the Babease Baby Club is open to all UK residents who are pregnant and/or have a child up to and including 12 months of age.

We may at our sole discretion refuse registration to the site.

Any user name and/or password we issue to you are personal to you and you may not share these with and/or transfer these to any third party.

You are solely responsible for any user name and/or password that we issue to you and shall immediately notify us if you are aware of any breach of security and/or unauthorised use of your user name and/or password.

We may at our sole reasonable discretion, suspend or cancel your registration if you breach any of these Conditions.

3. Privacy

The information that we obtain through your use of the site, whether collected through the registration process, submitted by you in posts to the site, or otherwise, is subject to our Privacy Policy. That Privacy Policy addresses our collection and use of the data you provide to us, including your rights relative to that information. Please review the Privacy Policy before you use the site. By accessing and/or using the site, you will be deemed to have accepted the terms and conditions of the Privacy Policy. If you are unwilling to accept the terms and conditions of the Privacy Policy, you must immediately cease using the site.

4. Public Areas Services

Parts of the Service (such as Babease Baby Club blog comments) provide an opportunity for users to exchange information, news and views. We accept no liability in respect of any material submitted by users in the comment areas.

5. Visitor Material And Content

You are solely responsible for all content that you submit, post, or otherwise make available to or through the site. By doing so, you (1) represent and warrant to us that such content is not confidential and that you have all necessary permission to submit, post and otherwise make available such content; (2) grant to us and our affiliates a worldwide, nonexclusive, perpetual, fully sub-licensable, royalty-free right and license to use, reproduce, modify, adapt, publish, translate, create derivative works from, distribute (including, without limitation, making available on-line, electronically transmitting or otherwise communicating to the public), perform, and display such content (in whole or part) worldwide via the site or otherwise, and/or to incorporate it in other works in any form, media, or technology now known or later developed; and (3) consent to all relevant acts or omissions in relation to your moral rights in such content which may or might otherwise constitute a breach or infringement of those moral rights and to the extent permitted by law, waive all your moral rights in such content.

You warrant that any materials posted by you to bulletin boards and discussion forums or otherwise submitted to this site, whether ideas, creative concepts or other materials, may be used and disclosed by us without restriction for whatever purpose we deem fit and without payment of any sum or acknowledgment of you as their source. 


This paragraph does not affect any rights you may have under data protection or similar laws, to the extent that such rights cannot be excluded. In this connection please see our Privacy Policy. 

Babease Limited reserves the right to alter or remove any video/image submitted through any Babease competition according to Babease Limited guidelines. By submitting a video or image you are confirming that you expressly grant Babease Limited the right to share this content across their own channels such as Facebook, YouTube and Twitter. Babease Limited is not responsible for the privacy practices carried out by third parties. If you do not want us to retain or use your content in any way, please do not provide the content to us or, if you have already provided personal content and wish to withdraw your consent, please contact us at Babease Limited, 51B Pulross Road, SW9 8AD, London, UK.

6. Compliance with Laws

You agree to comply with all laws applicable to your use of the site. You also agree that you will not use the site in any way to: 
impersonate any person or entity; 

  1. falsely state or otherwise misrepresent your affiliation with any person or entity;;

  2. disrupt the normal flow of dialogue or otherwise act in a manner that negatively affects other users' ability to engage in real-time exchanges;

  3. interfere with, disrupt, or harm in any way the site or servers or networks connected to the site;

  4. electronically stalk or otherwise harass another user of the site;

  5. engage in any activities that would violate the personal privacy rights of others, including but not limited to collecting and distributing information about other users of the site without their permission, except as permitted by applicable law;

  6. use the site in violation of any applicable laws or regulations, or any rules or guidelines established by Babease.

  7. send unsolicited mass communications;

  8. post or transmit material that is threatening, defamatory, obscene, indecent, seditious, offensive, pornographic, abusive, liable to incite racial hatred, discriminatory, menacing, scandalous, inflammatory, blasphemous, in breach of confidence or privacy or which may be detrimental to our reputation or to the reputation of any third party, cause annoyance or inconvenience;

  9. send mail bombs, trojan horses, viruses or other disruptive programs or code; and/or

  10. violate the security of the site or engage in unauthorised decompilation and/or decryption of protected materials.

We will fully co-operate with any law enforcement authorities or court order requesting or directing us to disclose the identity of or locate anyone posting any material in breach of these Conditions. Any breach of these Conditions may lead to us reporting your activities to your internet service provider, your employer, the Police, relevant authorities and/or to legal action being taken against you.

7. Other legal notices

There are other legal notices on areas of this site which relate to your use of such areas, such as our privacy statement.

8. Ownership and Intellectual Property Rights

This site is owned by us. All right, title to, and interest in the content available via the site, in the site's look and feel, the underlying software, any sound, images, designs, trademarks, service marks, and trade names displayed on the site, and the site URLs, are the property of us, one of our group companies or our licensors, and are protected by copyrights, trademarks, patents, or other proprietary rights and laws. 

All trademarks, service marks, logos and designs used on this site, whether registered or unregistered, are owned by us, other companies within or group or other third parties. You may not use or display any trademarks, service marks, logos or designs owned by us, our affiliates or otherwise appearing on the site, without the prior written consent of us or the relevant third party. 

We grant you a nonexclusive, non transferable, revocable and limited license to view, copy, print, and distribute content retrieved from the site only for your personal, non commercial use, provided that you do not remove or obscure any copyright notice, trademark notice, or other proprietary rights notices displayed on or in conjunction with the content. You may not use any content available via the site in any other manner or for any other purpose without our prior written permission. All rights not expressly granted in these Conditions are expressly reserved to us. 

9. Other Web Sites / Links to Other Websites

The site, or third parties on the site, may provide links to other sites and/or resources, including advertisers, over which we have no control. These links are provided solely as a convenience to users to the site and should not be construed as an endorsement by us of content, items, or services on those third-party websites. You access and use such sites, including the content, items, or services on those sites, solely at your own risk. We make no representations or warranties with respect to the content, personal information collection practices, ownership, or legality of any such linked websites. You agree that we have no responsibility or liability for the availability of such external sites or resources, or for the content, advertising, products, or other materials available through such sites or resources. 

We shall have no liability to you for any loss or damage suffered by you as a result of linking to any site from the site to the maximum extent permitted by law. 

10. Babease Experts 

Babease employs a midwife, health visitor and nutritionist to give advice to users of the site via e-mail when requested, the Babease blog comment section and social media activity such as Facebook. If one of the team of experts decides to terminate working for Babease we do not promise to update any imagery including names of the experts and photos that have been used to promote these experts.

11. Viruses

Please note that viruses and similar destructive programs are an inherent risk of communication via the internet. We will use our reasonable endeavours to prevent contamination of any material sent to you with any virus or similar destructive code. 

We do not, to the maximum extent permitted by law, accept any liability for any viruses or similar destructive code which my infect computer equipment and/or software used by you, as a result of your accessing our site and/or any other communication via the Internet between you and ourselves. 

It is your responsibility to scan what you choose to download from our site to ensure that it is free of such items as viruses, worms, Trojan horses and other similar destructive code. 

12. Service Access Disclaimer of Warranties With Respect to Site

The site is provided on an "as is" and "as available" basis. We expressly disclaim all warranties of any kind, whether express or implied, including, without limitation, any warranties of merchantability, fitness for a particular purpose, and non infringement. 

We do not make any warranty that the site will meet your requirements, or that access to the site will be uninterrupted, timely, secure, or error-free, or that defects, if any, will be corrected. We make no warranties as to the results that may be obtained from the use of the site or as to the accuracy, quality, or reliability of any information obtained through the site. 

We may at any time modify, discontinue, or suspend operation of this site, or any part thereof, temporarily or permanently, without notice to you. 

Any content downloaded or otherwise obtained through the site is used at your own risk and you will be solely responsible for any damage to your computer system or loss of data that results from the download of such content. You should always verify the information set out in the site with independent authorities before acting on it. 

We do not have any obligation to prescreen, edit, or remove any content provided by users that is posted on or available through the site. However, we will have the right (but not the obligation), in our sole discretion and for any reason, to prescreen, edit, refuse to accept, remove, or move any such content. 

13. Limitations of Liability

To the fullest extent permitted by law we (and all of our sister, parent and subsidiary companies) exclude all liability for any loss or damage (including but not limited to direct, indirect, economic or consequential loss or damage, or any loss of income, profits, goodwill and/or business) suffered by you as a result of your use of the site or of any materials provided on it or downloaded from it or your inability to use this site or any error in the provision of this site or any computer virus transmitted through this site whether such loss or damage arises in contract, tort (including negligence) or otherwise and even if we are expressly informed of the possibility of such loss or damage. 

Nothing in these Conditions shall exclude or limit our liability for (i) death or personal injury due to our negligence or (ii) for any liability which is due to fraud or (iii) any other liability which we are not permitted to exclude or limit as a matter of law. 

14. Indemnification

You agree to indemnify and hold harmless us, our directors, officers, employees, agents, and affiliates, from and against any and all liability, damages, losses, claims, expenses of any kind (including, without limitation, reasonable attorneys' fees) directly or indirectly related to (1) your breach of these Conditions; or (2) the content you submit, post, or transmit through the site. 

15. Termination of Your Access

We may at any time terminate your use of the site and may remove or delete any or all of your content within the site, without prior notice to you, for any reason that we, in our sole discretion, deem appropriate. 

16. End of Membership to Babease Baby Food Club

Communication via e-mail and post from the Babease Baby Food Club will cease when your child is 24 months old (not sure what is the time line). After this period, you can continue using the site up until your baby is five years old. You may delete your Babease Baby Food Club membership at any point by unsubscribing to the emails and emailing info@babease.co

If you believe that any specific content available on the site either infringes your rights (including without limitation any intellectual property rights), or is otherwise unlawful, and you would like to file a complaint with us, please contact us as stated below.

17. Severability

If any provision of these Conditions is found by a court or other binding authority to be invalid, you agree that every attempt shall be made to give effect to the parties' intentions as reflected in that provision, and the remaining provisions contained in these Conditions shall continue in full force and effect. 

18. Applicable Law

These Conditions and the resolution of any dispute related to these Conditions or the site shall be governed by and construed in accordance with English law without giving effect to any principles of conflicts of law. Any legal action or proceeding between us and you related to these Conditions shall be brought exclusively in a court of competent jurisdiction in the United Kingdom, and you agree to submit to the personal and exclusive jurisdiction of such courts. 

19. Contact Information

If you have any questions or concerns with respect to these Conditions or the site you may contact a representative of Babease Limited by e-mail at info@babease.co or by post at Customer Service, Babease Limited, 51B Pulross Road, SW9 8AD, London, UK.

20. Offers and promotions

All offers and promotions communicated via the site are to be available to UK residents only and are subject to availability. 

21. Online Dispute Resolution:

Do you have an outside agency to deal with this.  

22. Modifications to Conditions

We reserve the right to change and update these terms and conditions without notice, as we deem appropriate.


Social media privacy policy for competitions and information shared with Babease

The Babease Facebook page is a supportive community for parents and all the people who support them on their journey through parenthood. We have built this community to discuss and share experiences around parenting, feeding, weaning, other baby milestones and Babease products.

We created this community to encourage and support parents. We aim to be a forum for open and honest discussion, debate, exchange of information and ideas.  We will not allow any inappropriate or aggressive language about or towards anyone, If at any time a discussion, debate or exchange of information becomes abusive or non-supportive it will be removed from the Babease page. Additionally anyone who behaves offensively to another individual they may be blocked without notice along with comments or post.

In line with the Facebook terms of service we review all comments and posts and remove anything that violates these terms.

Sometimes members of our community may share their own personal views or experiences which sometimes do not reflect healthcare guidelines. Please be aware that these are not the views of Babease and are those of the individual author.

Customer Service:

Do you need advice on pregnancy or your baby’s development; please sign up to our Babease Baby Food Club for great tips during pregnancy or early parenthood or take a look on www.babease.hk. If you have feedback or an issue with our products, please email info@babease.hk and you will receive a response during working hours (Mon-Thurs 9:00 am to 5:00 pm and Fri 9:00 am to 5:00 pm). We love to hear your feedback so please do not hesitate to contact us.

Competition Terms & Conditions

Babease will occasionally host competitions on our Facebook timeline. In these instances, the following T&C’s apply:

  1. Prize details will be announced in the status update and are non-transferrable.

  2. All entries must be received by the advertised closing time and date.

  3. Babease reserves the right to cancel or amend the competition, or these rules at any time without prior notice. Any changes will be posted on the competition post.

  4. In the event of any dispute regarding the rules, conduct, results and all other matters relating to a Competition, the decision of Babease shall be final and no correspondence or discussion shall be entered into.

  5. To qualify to enter these competitions you must be resident in the United Kingdom and aged over 18 years.

  6. If a competition mechanic involves the submission of photo or video content:

    1. It is the responsibility of each entrant to ensure that any images they submit have been taken with the permission of the subject and do not infringe the copyright of any third party or any laws.

    2. Copyright in all images submitted for this competition remains with the respective entrants. However, in consideration of their providing the Competition, each entrant grants a worldwide, irrevocable, perpetual license to Babease to feature any or all of the submitted images in any of their publications, their websites and/or in any promotional material connected to this competition.

  7. If the promotion Babease reserves the right to disqualify any entrant if it has reasonable grounds to believe the entrant has breached any of these terms and conditions.

  8. Where required, prize winners will be chosen at random and will be announced on the Facebook page and on the Facebook competition post.

  9. Winners will also be contacted by Babease via a Facebook message or email. Participants must ensure that Facebook privacy settings allow for a Facebook brand page to contact you, otherwise, an alternative winner will be selected.

  10. When messaged by the Babease Facebook page, the message may appear in the “Other” folder in your inbox. To read these messages please click the message icon then select the “Other” tab, next to the “Inbox” tab.

  11. The promotion is in no way sponsored, endorsed or administered by, or associated with, Facebook.

  12. By participating in the competition you are providing your information to Babease and not to Facebook and you agree to a complete release of Facebook from any claims.

  13. If another brand is involved with the competition the user by entering will agree to be sharing your information the other company as well who may have their own privacy policy

Live Q&A

Babease sometimes hosts live Q&A with Health Professionals, including midwives, health visitors. The dates and times of these clinics will always be announced in advance and we welcome questions and discussion from our audience. Please be advised that our live Q&A clinics are not a replacement for seeing your own Health Professional if you have any questions or concerns.


Cookie policy

Use of cookies on Babease

Babease does use cookies in several different ways. 

What is a cookie?

Cookies are small pieces of computer code which are placed onto the hard drive of your computer by websites. Cookies can be used to track the way user's navigated a site and improve your experience of a website by recognising you from page to page for instance so that if you are entering your contact details they are retained on the next page and you don’t have to enter the information again. They can also allow a website owner to monitor the efficiency of their advertising and to deliver ads relevant to you and your interests as you browse the web.

Your browser software can choose whether or not to accept cookies and most browser software is initially set up to accept them. You should read the information that came with your browser software to see how you can set up your browser to notify you when cookies are used. This will give you an opportunity to either accept or refuse the cookies. 

Further information on cookies and how you can refuse them is provided by the Internet Advertising Bureau UK on its website located at https://iabuk.net/privacy-policy . Please note that you may not be able to use all the interactive features of our website if cookies are disabled.

Our use of cookies

We use cookies to recognise website visitors and to provide information on the way visitors use this site. This allows us to analyse website activity using the web analytics programme Google Analytics, so we can optimise the user experience and make sure we offer the best content for visitors. We use cookies in order to give us information on the number of visitors to different parts of our website and thus to monitor which areas are most useful. We do not use cookies to identify you personally. However, whilst cookies do not identify users personally, they do identify each user's computer.

Advertising cookies

Babease does not contain ads. However, from time to time we may engage in advertising to promote this website e.g. on Google. We will use performance cookies to tell us how successful our advertising is.

We may also use advertising techniques that use behavioural cookies. The advertising partners we use may serve ads that it believes are most likely to be of interest to you, based on information about your visit to this and other websites (this information is anonymous in that it does not include your name, street address, e-mail address or telephone number). In order to do this, our advertising partners may need to place a cookie on your computer. For more information about this type of online behavioural advertising, about cookies, and about how to turn this feature off, please visit http://www.youronlinechoices.com/. There is also more information about cookies in the Google privacy policy found at www.google.com.hk/intl/en/policies/privacy/

Google Analytics

This website uses Google Analytics, a web analytics service provided by Google, Inc. (“Google”). Google Analytics uses “cookies”, which are text files placed on your computer, to help the website analyse how users use the site. The information generated by the cookie about your use of the website (including your anonymized IP address) will be transmitted to and stored by Google on servers in the United States. Google will use this information for the purpose of evaluating your use of the website, compiling reports on website activity for website operators and providing other services relating to website activity and internet usage. Google may also transfer this information to third parties where required to do so by law, or where such third parties process the information on Google’s behalf. Google will not associate your IP address with any other data held by Google. You may refuse the use of cookies by selecting the appropriate settings on your browser, however, please note that if you do this you may not be able to use the full functionality of this website. By using this website, you consent to the processing of data about you by Google in the manner and for the purposes set out above.

Data collection and storage can be cancelled at any time with effect on a future date. In view of the discussion about the use of analytical tools with complete IP addresses, we would like to point out that this website uses Google Analytics with the advanced "_anonymizeIp()" option and thus IP addresses are only further processed in an abbreviated manner so as to exclude direct reference to people.